Trade | Target | Advertising | Merchandising 

Advertising

Communication is a key marketing lever for Filodoro.
Thanks to TV advertising, particularly effective and with a strong impact, Filodoro reaches even the most demanding and scrupulous customers.
Thanks to unforgettable TV commercials employing an appealing, catchy language, Filodoro managed to reach a target audience of millions of women, gradually building over the years a brand tradition and a recognisable image.
Filodoro TV advertising
Filodoro: you can see, feel, touch the difference this slogan has made history and it entered the collective imagery and, like the woman in the company's original TV commercial pinched a Filodoro tight to highlight its features, so today the memory of that slogan "touches" the memory of all women.
Original TV commercials where the golden yarn is the real protagonist; Modern and metropolitan scenes, all focusing on femininity and seduction "Filodoro style".
Filodoro tights and stockings TV commercials
Up-to-datedness, elegance and durability, these are the distinguishing features of a brand that still today makes people dream.
TV advertising campaigns let this allure of seduction live again, creating an inspiring figure all women want to identify with.
For many years Filodoro's creativity and message have entered the people's houses and caught the attention of a vast audience through a heavy rotation on Rai and Mediaset TV channels in the prime time and in the months where use of hosiery is more intense.
Filodoro TV commercial on Rai channels, tights and stockings TV advertising campaigns
Tv spot



In 1996. I''m fine with you. In 1996. I''m fine with you.
October 01 1996
In 1996. I''m fine with you. In 1996. I''m fine with you.
October 01 1996
In 1995. The yarn making difference. In 1995. The yarn making difference.
October 01 1995
In 1991. To see, feel and touch the difference. In 1991. To see, feel and touch the difference.
October 01 1991



«  Target  |  Merchandising  » 




Internet partner: Sigla.com
[www.sigla.com]