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Filodoro Man F/W 2010-11 folder, Sport Line F/W 2010-11 folder, FW 10-11 assortment folder, New FN Opaques Folder, F/W 10-11 Filodoro Fashion and Free Time maxi display, F/W 10-11 Filodoro For My Free Time display, F/W 10-11 Filodoro Fashion display, F/W 10-11 Filodoro For My Free Time catalogue, GDO |
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Filodoro uses the most effective in-store marketing levers to emphasise and increase the value of its products, starting from packs with an ad hoc graphic layout for each line and type of package (bag, box or hangtag) with strong impact colours and images that highlight product-specific information as well as the product's "plusses" thus simplifying the customer's choice and purchase process.
Filodoro offers its partners support and services through dedicated support materials: appeal, visibility, impact, emotional effect and store communication efficiency are the goals Filodoro always takes into account in preparing advertising and product display materials for traders and end customers.
The product ranges' width is further valorised using the most diverse communication tools and media, adapted to the different product lines and in tune with the brand's spirit.
All of this to be protagonists at the store as well!
As regards advertising in supermarket and shopping centres chains, where purchase is "self-service", i.e. made directly by the customer and is, therefore, particularly influenced by the products' location and position, Filodoro takes special care in its product display tools (located in the product aisles and departments) and aims directly at the customer.
The all-season Filodoro and Filodoro Uomo products are showcased in bulky ground display units paired with cardboard pallet boxes with strong impact, line-specific graphics housed on handy wood pallets.
The promotional offers and the fashion collections Filodoro Fashion, Filodoro For My Free Time and Filodoro Uomo are displayed on special, pre-assorted pallet-boxes with great visual impact and attraction force.
Filodoro therefore offers particularly effective tools, being aware of the fact that 50% of purchasing decisions are made inside the store and are driven by several different in-store elements including product exposition, which includes also the purchaser's emotional world, as shown by recent IRI Retail Environment researches on consumers' purchase choices. |
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