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Advertising

Communication is a key marketing lever for Filodoro.
Thanks to TV advertising, particularly effective and with a strong impact, Filodoro reaches even the most demanding and scrupulous customers.
Thanks to unforgettable TV commercials employing an appealing, catchy language, Filodoro managed to reach a target audience of millions of women, gradually building over the years a brand tradition and a recognisable image.

Filodoro: you can see, feel, touch the difference this slogan has made history and it entered the collective imagery and, like the woman in the company's original TV commercial pinched a Filodoro tight to highlight its features, so today the memory of that slogan "touches" the memory of all women.
Original TV commercials where the golden yarn is the real protagonist; Modern and metropolitan scenes, all focusing on femininity and seduction "Filodoro style".

Up-to-datedness, elegance and durability, these are the distinguishing features of a brand that still today makes people dream.
TV advertising campaigns let this allure of seduction live again, creating an inspiring figure all women want to identify with.
For many years Filodoro's creativity and message have entered the people's houses and caught the attention of a vast audience through a heavy rotation on Rai and Mediaset TV channels in the prime time and in the months where use of hosiery is more intense.

Tv spot



Filodoro TV Spot 2008. Filodoro TV Spot 2008. "A Golden yarn for each and every woman"
September 22 2008
In 2005-2006. To feel, see and touch the difference. In 2005-2006. To feel, see and touch the difference.
October 01 2005
In 2001-2002. To see the difference. In 2001-2002. To see the difference.
October 01 2001
In 1999. A revolution in stockings'' as well as women''s world. In 1999. A revolution in stockings'' as well as women''s world.
October 01 1999
In 1997. Perfect strength, even in case of daring curves. In 1997. Perfect strength, even in case of daring curves.
October 01 1997



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